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Google advertising to promote an online store Vladimir.Prof Vladimir.Prof June 14, 2022 2:43 pm Google Ads for promoting an online store According to statistics, the Google arch engine ranks first in Ukraine. It rves 92.7% of all arch traffic in the country. Of this number of visitors, more than 60% click on advertising. That is why Google advertising for promoting online stores and business is the most effective and popular marketing tool.  Contextual advertising Google Ads Google AdWords is a rvice that allows you to place advertiments in arch results or on partner sites.

Advertising in arch

Results looks almost identical to organic results, but Japan Phone Number List is mark with the “ads” sign. The operating principle of contextual advertising is “Pay Per Click”. Accordingly, the client pays only for the result – a transition to the site. Some clicks are not paid. Advantages and features of contextual advertising: Hot audience impressions . Advertising in Ads has flexible targeting, thanks to which you can t up impressions only bas on the audience ba that is ready to buy products. For example, one that has already made a purcha or enters commercial requests.

Promotion by location

The tools allow you to target the clost radius Cameroon Phone Number List around a specific point. Flexible ttings . The functionality makes it possible to display text, mia, product and video ads in arch results and on partner sites. Payment is charg only for the target action . The customer only pays for clicks. Ability to t a budget. The ttings allow you to run ads for any period and at different rates. But a lot depends on the number of competitors in the gment. You can track your return on investment. The advertising account has a convenient analytics system. contextual advertising Google Shopping Google Shopping is one of the most effective sources of sales for e-commerce projects.

Buyers can easily compare and arch for products, and advertirs can offer their products to an interest audience. This is a powerful advertising tool for promoting an online store . The principle of operation of the tool is very simple – just write the query you are interest in in the arch bar and a parate product field will appear above the arch results with sites. On the “showca”, urs e only the most popular products. When choosing this tool, you ne to create an account in Merchant Center and sync it with Google Ads. The product fe is load into the Merchant Center and integrat with the online store databa.