I was recently invited by Iñaki Alcaraz (Managing Partner of AGLV) to one of his training breakfasts, where we talked about a little bit of . Everything, but fundamentally the marketing approach to face the crisis we face. Below I leave you a summary of the most relevant points and the complete video. Of the interview. To get out of the crisis we must return to the roots of marketing. If you want to cut down a tree, 75% of the time sharpening the ax and 25% cutting it. We don’t train to sell, we go directly to the field. If you are able to transmit your vocation to your business, there is no one who can stop you. Marketing from the inside out and from less to more. The greatest transformation is personal.
To get out of the crisis we must return to the roots of marketing
What is going to help you get out of the crisis is not the tools, it is the heart of the company. Fand how you are able to transmit that philosophy outside. First the employees, then the customers and finally the community industry email list around the company, to help them beyond your products that leads you to generate that trust necessary . For things to work. All this from a much more human approach. If you want to cut down a tree, 75% of the time sharpening the ax and 25% cutting it To define and implement the strategy that gets you out of the. Crisis, you have to go through three major stages:
We don't train to sell, we go directly to the field
It’s incredible to see how our sports idols work hard to be the best, they have physical trainers. They diet, they go to the gym, they study their opponents,… and we don’t train to work, we go directly Phone Number MX to the field! Without shoes, without the right clothing, without training. When we see a ball we kick it to see if it goes into the goal. The markets look like little children’s . Soccer games. They are a cloud of players (companies) that move from side to side of the field chasing the ball (customers). And from time to time they kick the ball (sales tactics), to see if they score a goal ( Sales goals). If we want the results to com.