One of the keys to business success is that the company’s brand purpose coincides with that of the founder or manager. Companies are made by people, and they usually reflect the personality of the person who founded or directs them. Adapting it in each case to its scale, if we […]
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How not selling I have started reading another classic from the world of business books. After 4 biographies in a row, it was time again for another type of reading. I think that with Predictably Irrational I have found another real gem. I just read the first 20 pages and […]
What did you think of the story? Isn’t it so complicated? What if I told you that you have just opened your mind to the wonderful world of digital analytics? Now we are going to relate our story to your website . In fact, the stand is your website and […]
MONO Madrid thus joins the ACT . Association with which it shares the vision that creativity and talent applied to the construction of value are the fundamental pillars of business in this sector. For Jorge Fesser. General director of MONO Madrid. He assures that independent creative agencies are increasingly gaining […]
