One smart way to utilize the information on your search results page is to see how you and your competitors are performing for specific keywords.
SERP Checker tool
Keep in mind that SEO and PPC can be used together. Rather than having to choose one or the other, you can use both strategies to maximize visibility and ensure the successful growth of your SaaS startup.
Initially, you can use PPC to attract more eyeballs to your new product launch or feature update. At the same time, you can create blog posts, videos, and other search engine-optimized content to drive organic traffic and increase your visibility in SERPs.
In the next section, we’ll take a closer look at practical ways to use both PPC and SEO.
Read on to learn how to use these two powerful strategies together to achieve the greatest success.
How to Build an Effective B2B SEO Strategy
According to a Twitter survey conducted by Search Engine Journal, organic search was the biz list digital marketing channel with the highest ROI for 48.7% of marketers:
organic search is the digital marketing channel with the highest ROI for 48.7% of markets( source )
In short, learning how to create a B2B SEO strategy can be beneficial in several ways:
SEO drives more traffic to your website .
It is a major source of web traffic.
Good SEO can shorten your B2B sales cycle.
A smart SEO strategy builds trust and credibility.
So what does this mean for B2B businesses?
Building a strong online presence can help you improve your visibility and marketing efforts, ultimately accelerating the growth of your B2B business.
Now that you know what B2B SEO is and why it’s important for your business, learn the techniques to develop an effective strategy.
Set goals for establishing B2B SEO strategy
Of course, B2B SEO involves all the processes and tasks to optimize your website pages to rank highly for the Phone Number MX terms your target business decision makers are searching for.
Establish The Objectives for Creating a B2B SEO Strategy( source )
While the goal of developing an effective SEO strategy is to reach these decision makers and show them that you are a valuable resource for their business, the ultimate goal is to generate leads and convert them into sales.
Ultimately, you need to set SMART goals so you can measure the success of your B2B SEO strategy.
For example, if you want to drive more traffic to your website, quantify how much traffic you want. The same applies to other metrics, such as lead conversion.