According to the 2022 Demand Generation B2B Buyer Behavior Survey, 52% of B2B buyers say web search is the most important resource for information about the solutions they are looking for:
52% of B2B buyers say web search is their top resource that informs them about a solution they are looking for( source )
Search engine optimization is the primary approach for marketing for 40% of B2B organizations:
What is your organization’s primary Buffer’s Content approach to marketing( source )
Organic search accounts for 53% of all internet traffic:
Organic search is responsible for 53% of all internet traffic( source )
Additionally, Gartner research shows that B2B buyers ‘spend 27% of their time independently Buffer’s Content researching online’ when considering a purchase:
Gartner research suggests that when B2B buyers are considering a purchase‚ they spend 27% of their time researching independently online( source )
Create detailed B2B buyer personas
The first thing you need to do when learning how to create an effective B2B SEO strategy is to create B2B buyer personas.
A buyer persona is a fictionalized buying phone numbers representation of your ideal customer/B2B decision maker/buyer.
There are many reasons why you should create detailed buyer personas.
First of all, B2B marketing and advertising can be expensive and ineffective without a clear understanding of the businesses you are targeting with your marketing campaigns.
According to a report from Visitor Queue, the average cost per SEO lead for B2B organizations is $31:
Create Detailed B2B Buyer Personas( source )
What does this mean?
You may end up marketing and advertising to the wrong business or to people who are not interested in your product or service.
Headliner is Completely Free to Use
Headliner is a powerful app for creating podcasts and audiograms. This app is great for content creators who are shy about making it public on Phone Number MX social media but have valuable content to share.
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Podcasts and audiograms are available when the image background and audio have extended waveforms.
Import audio, video or ideas
Add animations, captions, GIFs, videos, images, and more.
Anchor is another powerful free tool that allows content creators to share their content with the world. It differs from Headliner in that it has some additional features such as hosting, audio editing, and good distribution.