Strategic actions for the internationalization

The olive oil sector in Spain Strategic actions for the internationalization of the olive oil sector in Spain Share on Twitter Share on Facebook Share on LinkedIn This work is based on the results of research that I have carried out jointly with Clara Martos Martínez and Juan Antonio Parrilla González. Olive oil is one of the most relevant products in the Spanish agri-food sector with a weight close to 50 percent in world production . This product has had marketing problems both nationally and internationally with 1.25 percent consumption of this vegetable fat over the total fat consumed in the world . which is why it is necessary the adaptation of initiatives to make its foreign marketing more competitive. Currently, the fact that olive oil prices have skyrocketed and, therefore, national consumption has fallen, the search for foreign markets becomes even more necessary.

In this context this article

Focuses on analyzing some key actions for the internationalization of the Spanish olive sector included in the strategies of international market orientation .The creation of international networks  and international entrepreneurship. The methodology used is the . Qualitative Comparative  Lebanon Phone Number Data Analysis technique and the fuzzy sets approach has been used. The Spanish olive sector has a traditional character that is generally made up of small and medium-sized companies. Many of them family-owned. On the other hand.  The majority are located in peripheral areas. Such as Andalusia or, specifically. The province of the largest producer in the world, and, therefore, far from large markets. This set of traits and companies establish strategies that make this process possible.

In accordance with previous work

Propose the following strategies for companies to start or advance in the internationalization process: market orientation, network and international entrepreneurship strategies . The internationalization strategies and the actions carried  Philippines Phone Number List out in  Internationalization strategies Source: self made The methodology used was Qualitative Comparative Analysis (QCA). This technique, based on Boolean algebra, offers results from both a qualitative and quantitative approach, combining the main advantages of these  and allows obtaining the most used actions, as well as the most favorable in the following table.