Google’s search algorithm is constantly evolving, and the search engine giant regularly rolls out updates to improve user experience. These updates affect how websites rank on Google search results pages, so website owners need to keep up with these updates to maintain their visibility online. In this blog post, we take a look at five of the most recent major updates that Google has made to its search algorithm.
Google’s Product Reviews Update aims to reward websites that provide high-quality product reviews that provide insightful analysis and original research written by experts or enthusiasts with in-depth knowledge of the topic. The system evaluates product review content on a page-by-page basis, prioritizing in-depth research over shallow content that simply summarizes the product.
For websites with a significant amount of product review content, the entire site may be evaluated based on updates. However, for websites with only a few product reviews, it is unlikely that the entire site will be evaluated. This update currently applies to multiple languages worldwide, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.
Here's how to create a B2B content marketing strategy
Wondering what type of content you should create?
According to the Content Marketing Institute mentioned above, the B2B content assets that produce the best results are:
B2B content assets that produced buy phone number list the best results in the last 12 months
You also need to create a variety of content, as 41% of B2B buyers say they consume 3-5 pieces of content before engaging with a sales representative during the purchase decision process:
How many pieces of content have you typically consumed begore engaging with a salesperson when you are amid making a purchase decision( source )
B2B websites with great blogs include Evernote , Trello , Stord , and Square .
Establish a solid B2B content marketing strategy
When learning how to create an effective B2B SEO strategy, content Phone Number MX marketing should be the first thing you consider.
Content marketing can help you in many ways.
According to a survey by the Content Marketing Institute, 83% of marketers say content marketing helps them increase brand awareness and 77% say it helps build trust:
83% of marketers say content marketing has helped them create brand awareness and 77% to build credibility( source )
If you don’t run a blog, you’re missing out on a lot of opportunities for your B2B SEO strategy.
When you post high-value content, other sites will link to it . The more quality links you have, the higher your landing page will rank in search engines.
Additionally, creating a B2B blog will help you establish yourself as a valuable information resource in your industry.