Therefore, you need to identify the users within your business that you should target with your marketing campaigns. This will help you understand what they are searching for on Google.
Depending on the type of business, this person may include a CFO, product manager, or key decision maker.
According to the demand generation B2B buyer behavior research mentioned above, the key decision makers are typically the people you should target.
Identify your ideal/optimal buyer. Identify the roles involved in the purchasing process and the roles of decision makers.
Understand the pain points of participants related to the purchasing process and how your product or service can help.
Understand how your buyers want to engage and purchase.
Decide what information you need.
Location-specific data for keywords
What I like most about Keyword Finder is that you can see the average cost per click for the telephone number list keywords you want to target.
You can also find keywords for which your website is already ranking.
This tool can also help you find out what keywords your competitors are ranking for .
It’s easy and fast to use (you’ll see a full keyword analysis report in less than 30 seconds), and you can save your research keywords right away.
This means you don’t have to copy and paste keywords into other documents.
Best of all, you can try Rank Tracker for free .
Note: This is just the tip of the iceberg, but you can do a lot more with the keyword tool than just what I mentioned above.
Ideally, There Are Four Main Types of Search Intent
Informational intent: Searchers use informative keywords when researching information about Phone Number MX a brand, product, or service. An example search term might be “how to choose the best email generator.”
Navigation intent: When a searcher is looking for a company-specific website or wants to go to a specific page within a website. An example of a keyword used is “HubSpot pricing page.”
Commercial Intent: Here the searcher is getting closer to the purchase stage and considering their options. Commercial keywords show searchers’ interest in your product or service. Examples of keywords to target include “best email signature generator.”
Transactional Intent: This is when the searcher has evaluated different types of email signature generator solutions and is ready to make a purchase. Examples of keywords searchers might use include “HubSpot plans” or “pickup trucks for sale.”
Here are some helpful tips for understanding user intent when targeting B2B customers:
Review the top websites on Google that are optimized for the keywords you’re targeting.
Research your target audience.