Travis scott (cactus jack) x dior debuting at paris men’s fashion week. Dior present its spring 2022 show for the first time in collaboration with a musician . And not just any musician. But iconic rapper and record label founder cactus jack – travis scott. The collection featur kim jones staple pieces. Seamlessly fus with scott’s signature details – distinct typography. Western motifs and instantly recognizable loose silhouettes. To name a few. Travis is no stranger to collaborations. Across lifestyle. Cosmetics and beverage brands. The rapper has creat an empire of co-brand products that immiately capture the younger consumer. Known collaborations include byro. Fragment.
Bad Bunny x Adidas
As well as some more unexpect ones like mcdonald’s in 2020. But travis is best known for belov and hyp business database collaborations with brands like nike and jordan. Standing out as one of the most talk about collaborations in fashion this summer. The cactusjackdior collection rais an impressive $18.7 million in miv® across social and online mia. In just over a month. The top post valu at $1.46 million in miv® came from south korean rapper sehun . While travis ‘ video teasing the collection generat $958.000 in miv®. Dior own mia prov to be a key voice. Bringing in 4.71m miv® from dior’s instagram channel alone.
Justin Bieber x Crocs
Bad bunny x adidas puerto rican rapper bad bunny’s work with adidas includes various collections. Four of which dropp just this year. The total mia impact value™ of these collaborations in 2021 generat $12 million in miv® across online and social platforms . Adidas x bad bunny forum low is bas on a bestseller from the german sportswear brand. The forum low 84 remains a hallmark of the adidas archives and is rarely the subject of collaboration. The iconic status and history of the shoe brought the collaboration to success. Bad bunny’s instagram post featuring Phone Number MX the adidas forum low bad bunny pink easter egg sneakers generat a whopping $2 million in miv® . The sneaker community has proven influential.