Google EAT is an acronym for Expertise, Authoritativeness, and Trustworthiness. The term first appeared in the quality guide that Google published in 2015. In this guide. Human evaluators are given all the guidelines to determine whether a website and its content are of good quality.
Expertise (Knowledge or skill)
Expertise refers to the set of Belgium Phone Number Data knowledge or skills. That a person or group of people have in a particular field. The greater the knowledge and skills, the greater the expertise of the professional and the website.What this means is that content is much more valuable. If it is produced by an expert in the field. This is a very important indicator, especially for health or financial websites.Branded keywords in search engines. Commercial or branded keywords are indicative of a good reputation for Google.
Authoritativeness (Authority)
Authority refers to the reputation of the Afghanistan Phone Number List website and the brand on the Internet. In other words, the traditional authority that you should always. Keep in mind when optimizing the SEO of your website.The reputation of the website author: how other websites. Forums or social media are talking about the website author or some content. The more positive mentions you have, the higher your authority.Your brand’s reviews and ratings: that is, the way other users talk about your brand. Will have a positive impact on your website’s positioning.
