If you use measurement tools like Google Analytics. You’ve probably already noticed an unidentified traffic source that accounts for a large portion of the visits your website receives.And we’re giving you a spoiler: there’s no accurate way to measure all the traffic coming from Dark Social . But you can get approximate data and improve the value you offer your users to increase the traffic coming from this source.
Would you like to find out?
Stay tuned to the end and we’ll Kuwait Phone Number Data show you what Dark Social is all about, how to measure it, and how to harness its potential for your brand.Dark Social refers to online interactions that occur in private channels and are not easily traceable using conventional web analytics tools.Simply put, web traffic from Dark Social is invisible and difficult to measure.This expression has been used in Digital Marketing for more than 10 years, when in 2012 Alexis C. Madrigal used it in his article called: “ Dark Social: we have the whole history of the web wrong”.
Analyze URLs and add UTM parameters
A common way to identify Dark Albania Phone Number List Social traffic is to examine the URL parameters of your website visitors. URLs shared on messaging platforms and emails often lack specific UTM tags that track the source of the traffic.If you see in your analytics tools that there are visits with URLs that lack these parameters, it is likely that they originate from Dark Social.Now what you’re going to do is add utm parameters to the social buttons throughout your website so that every time the user shares the URLs on your website, you’ll be able to determine where the links are coming from.
